planning + strategy
Discuss. Define. Develop. Decide.
Every successful marketing plan is backed by a focused and strategic understanding of where you want to take your business. Business strategies are works of art that act as a roadmap for all the parts of your business. If you haven’t written it down, thought past next quarter, or shared it with your team, it’s time.
Explore some of Define Mktg’s strategy and planning services:
Guided Brainstorm Sessions
Answering big questions for your organization can take a literal village. You have experts throughout your organization who have ideas, and a brainstorm session can open those channels of communication that the whirlwind of the day-to-day might close off. With a half- or full-day brainstorm, we investigate and dissect a single or several topics that are causing roadblocks in your organization–from branding to operations to talent and more. This interactive, immersive, creative, and structured session will yield a summary of answers to your transformative questions that pulls ideas, input, and expertise from every corner of your organization.
Executive Planning Sessions
You have solidified goals and are ready to activate your organization to achieve those goals. As we lead your executive team through the planning process, we listen for opportunities to streamline, build, automate, and define your brand throughout each area of your business. At the close of our session, you will have an actionable and customized annual plan that integrates business goals, highlights valuable marketing initiatives, and defines lead and lag goals to measure your success.
Sales Enablement Planning
One of the biggest hurdles we see at companies of any size is a consistent and successful collaboration between sales and marketing. To best reach your target audience and growth goals, Define Mktg will help you map your customer journey, refine buying personas, establish boundaries for marketing-qualified leads and sales-qualified leads, and chart a map for collaboration and support between sales and marketing to make sales goals into tangible results.
Marketing Strategy Alignment
Finding the path to aligning what you want to do in your business with how you market it can be tricky. Define Mktg will work with you to review your business and growth goals and create a marketing strategy that aligns with those goals. You will have a defined, initiative-rich marketing strategy that prioritizes and budgets the best opportunities for your business and positions you to reach your marketing and business goals.
Marketing Project Planning
We’ve all been at the place where you know what you need to do, but haven’t a clue how to do it. Define Mktg takes your ideas and explodes them into specific, measurable, and time-bound plans, giving you the exact recipe to complete all of your marketing projects on time, on budget, and at the standard of excellence you require.
Content Strategy
Yes, content is king. But creating content is also not something that easily fits into your day job. From collateral pieces to web content and social media, you have so many needs for quality content that keeps customers engaged, salespeople on message, and your brand top of mind in your industry. We can help you set a comprehensive content strategy that creates accountability for consistent, new content while filling your year with on-brand, multi-purpose promotion.
Social Media Planning
How many social media handles are too many? You might be a member of every social media channel under the sun, but are they all serving your brand appropriately? More importantly, can you manage them all effectively? We can work with you to streamline your social media choices to the ones that can best reach your target market and plan your messaging to reach them at the right times.