fractional CMO
Define. Drive. Demystify. Deliver.
As you grow, you may need executive direction for your marketing function. However, that doesn’t mean you have to commit to adding a full-time executive-level member to your leadership team. To help accelerate your growth without the commitment of a full-time executive hire, Define Mktg offers fractional CMO services that balance the level of engagement and work you need with the budget you can afford. As a part-time, as-needed addition to your executive team, we can demystify the science and artistry behind marketing and set you on a course for exponential success.
Explore some of Define Mktg’s fractional CMO services:
Strategic Planning
Executive alignment is one of the best ways to push an organization into its next big transformation. Whether you need to answer big questions about your organization’s next steps or have a marketing mind at the table to enhance your annual planning, a fractional CMO can be that expert that adds depth and clear expectations, especially in terms of marketing, to the company’s vision. As we participate in your strategic planning process, we listen for opportunities to streamline, build, automate, and define your brand throughout each area of your business. At the close of your session, we will provide you with marketing initiatives and timing that align with your strategic plan as well as an estimated budget to complete it.
Marketing Audit
You might already have an existing marketing strategy, materials, a website, or initiatives in place for your organization. Do you know if they are effective and appropriate? A Define Mktg fractional CMO can conduct a customized and comprehensive audit of all your marketing endeavors, uncovering every stone and skeleton to see if they are creating value, if they could create more value, and if you need to supplement your approach.
Marketing Strategy Alignment
Finding the path to aligning what you want to do in your business with how you market it can be tricky. A Define Mktg fractional CMO will work with you to review your business and growth goals and create a marketing strategy that aligns with those goals. You will have a defined, initiative-rich marketing strategy that prioritizes and budgets the best opportunities for your business and positions you to reach your marketing and business goals.
Marketing Initiative Planning
We’ve all been at the place where you know what you need to do, but haven’t a clue how to do it. Your Define Mktg fractional CMO takes your marketing ideas and explodes them into specific, measurable, and time-bound plans, giving you the exact recipe to complete all of your projects on time, on budget, and at the standard of excellence you require.
Project Management + Campaign Launch/Oversight
A pristine and comprehensive marketing plan is nothing without someone to put it into action. Your fractional CMO will spearhead defined projects, manage vendors and designers, and provide executive oversight on projects and launches that move your company forward.
Vendor Selection + Management
Choosing and managing the right help can be time-consuming and frustrating. Your fractional CMO can investigate and evaluate the appropriate marketing vendor partners, agencies, and freelancers that are best suited to your business needs, industry, and budget. Let your fractional CMO manage the minutia of marketing, so you can focus on the rest of your business.
Coaching + Advisory
You may have a need for senior leadership among your junior marketing staff or just general executive marketing advice to assure the CEO is moving in the right marketing direction. Your Define Mktg fractional CMO can coach teams at every level to lead and execute successful marketing initiatives as well as prepare them for next steps in the organization.
Full-Time Interim CMO
If you have a gap in leadership or want to test out that CMO life, your Define Mktg fractional CMO can step in to provide direction and oversight until your leadership team can make the appropriate staffing choices. Your fractional CMO can also assist in the search for the correct fit for your organization.
