about
Define Mktg is a full-service marketing agency dedicated to creating custom definitions of marketing for each of our clients. (No. There isn’t just one definition.)
With decades of marketing experience, Define Mktg has hands-on expertise across industries and target markets for companies of varying sizes. From startup to Fortune 100, we have seen exceptional (and not so exceptional) marketing in action firsthand.
Through our travels throughout the marketing universe, we have found the best marketing is the strategy that is made exactly for your needs, your budget, your vision. We love seeing clients succeed. And we love helping them get there.
our marketing definition
We believe that marketing is equal parts art and science. We love the open field of creativity and artistry that paints the paisley skies of our imaginations. But, the other part of us just read that last sentence and rolled our eyes.
Art without action is just…pretty.
After the open fields close, we approach the application of our creativity with the same rigor and eager measurement of a scientist in the lab, continually trying one more formula to get a better result.
Art with action is marketing.
leadership
“I don’t strive to be the smartest person in the room, rather, I try to be the best listener and investigator, always seeking the genius inspiration in those around me. As a leader I want to serve, first and foremost, offering compassion and guidance and continually expressing faith in my team’s ability to achieve success.”
Erin Brady
co-founder + moo
Erin Brady is the Co-Founder and Marketing Operations Officer (MOO) of Define Mktg. Twenty years in marketing has taught her that you can never count on marketing staying the same for more than, oh, 24 hours, max. That’s what makes her job exciting and challenging every day. She is a jack-of-all-trades marketer with deep experience working with engineering, logistics, IT network design, and education organizations.
As a marketer, she is committed to learning something new every day–about the solutions we provide, the experts surrounding her, the customers we serve, or the marketing landscape we’re navigating–to apply that knowledge in innovative and insightful ways.
Sales enablement, web design, user experience, search engine optimization, project management, and figuring out cool ways to use chatbots and marketing response automation and tracking are her jam. Nerdy, right? We like that about her.
More things we love about Erin:
She’s a Christian, wife, and baseball-softball-dance mom to 3 amazing kids. When you meet her, she is a sharp as a tack, convivial, and jocular force to be reckoned with, especially when it comes to solving 3D wooden puzzles or executing marketing initiatives of any kind.
Erin earned a BBA in marketing from Lamar University and holds LEED AP and HubSpot Marketing Software certifications.
Laine Harper
co-founder + meep
Laine Harper is the Co-Founder and Marketing Executive + Experience Person (MEEP) of Define Mktg. After 20 years in the business, Laine still claims that Marketing was her first love. She is at her best when she’s solving a business puzzle and asking (so many) questions about growth, differentiation, vision, brand development, brand recognition, and developing pictures of success.
She has deep experience working with insurance brokerage, financial services, logistics, and building materials organizations as well as experience with non-profits, manufacturers, engineers, tradesmen, professional cleaners, and educators.
To Laine, marketing is the mortar in and among the bricks of a business; it might not stay together if not applied throughout the organization. More analogies? Hair tie for your professional ponytail, belt for your business britches, the spiral binding in your company notebook, water for your growth garden…
In short, it matters. And meaningful marketing is her obsession passion.
When not hanging out with her adorable pupper, Abby, Laine is woodworking, costume designing, biking, cooking, or enjoying company with friends and family.
Laine earned a bachelor of journalism in advertising from the University of Missouri, a master of business administration in marketing and international business from Loyola University Chicago, and holds several HubSpot software certifications.
“I am a roll-up-your-sleeves kind of marketer. I love creativity and a challenge. My focus with every client is to create a strategic and lasting vision that is a catalyst for revenue growth and increased brand recognition that aligns perfectly with corporate goals and objectives. And also, have the most fun while doing it.”