You’ve created a killer content calendar that will meet all of your goals. As you are writing your content to fill the calendar and before publishing, make sure it aligns with what you had in mind at the beginning.

You have created your categorized list of topics you’d like to publish. Now, we will work through how, where, and how often you want to engage your audience. This part can seem overwhelming, but when you break it down into a series of smaller decisions, it makes it a lot easier.

No matter how large or small your business, content is king. You build your brand by how you engage with your customers, and you fortify that brand by the consistency you bring to that engagement. Content calendars are a lifesaver when you know you’ve got to do something, but you don’t know how much or toward what purpose.

If you have carefully selected your attendees, then it will be no surprise that you want them to participate.

While there is no limitation on the ideas that come from a brainstorm, you must have an agenda, time limits (and stick to them), and clear goals for each question and step in the process.

If you want answers, you need to get out of your own way and try a different approach. Brainstorming has rules. Only a few, but they are not up for debate.

In an emerging professional culture of crowdsourced, money-first decision-making and top-down directives to make the business more purpose-driven, there is a growing need for true brainstorming to help determine the path for growth and definition in your marketplace. But before I get there, let me be clear about my definition.

The best way to reap the juicy rewards of sharing your expertise and engaging your audience is by working with your ideas, time, and energy; not against them. Content Calisthenics is a way for you and your content to keep in tip-top shape with five meaningful moves.